Cruelty Free - Vegan Cosmetics

How to Apply Facial Makeup: A Quick Step Guide

Sonia OBrien

Posted on March 03 2020

How to Apply Facial Makeup: A Quick Step Guide



Your life is busy, but not that busy that you would get caught dead without your makeup.  When trying to achieve your most beautiful end look you want the ability to apply makeup like a pro.  Below we give you a quick step-by-step guide to apply makeup and look like you paid a professional makeup artist a ton of money.  


Before applying makeup, wash your skin with a gentle facial cleanser that will support your skin type. If you have dry skin, look for a cream cleanser, which will help moisturize the skin while cleansing. Use a gel or foam cleanser if you have oily skin. 

Once you’re done washing your face and exfoliating, move onto a collegan moisturizer ($9 AMZ) to create a smooth base for makeup application. Pick a moisturizer that’s formulated for your skin type.

Twice a week try exfoliating with a face scrub to prep your skin for makeup. Place a small amount of face scrub onto clean, dry skin, then massage over your face with wet fingers and rinse off thoroughly. You can use our face scrubs three times a week.


In terms of applying makeup properly, you don't need to know which came first the chicken or the egg, but you do need to know if concealer comes before foundation. No worries, we've taken the guesswork out the equation and laid it out right below. 


To apply a foundation primer, squeeze a pea-sized amount of primer on the back of your hand and apply it to your nose and cheeks. Then, use gentle, circular motions to blend it outwards. You can do this with either your fingers or a makeup sponge or brush.


A basic rule of thumb is to choose a concealer that's yellow-based and a shade or two lighter than your skin tone. Don't go too light or you could end up with the dreaded raccoon look. If your skin is darker in summer, you should choose a darker shade for summer months and a lighter one for other months.

Apply several dots of concealer under the eyes close to the lashes. Apply a dot to the inside corners of the eyes. You can use your finger or, for best results, use a concealer brush. 

Using the pad of your middle finger or your brush, tap in the concealer (always tap, never rub). Make sure to blend well. You can also use your index finger. There's no real rule to it, but I find the middle finger tends to be more gentle.

Apply concealer on other uneven spots on the face — including the chin, and around the nose and mouth if need be — and tap in.

Apply another layer if you need more coverage.

Dust fine, loose powder over your face to set your concealer. 


Foundation gets a bad rap for looking dry and flaky, but 99 percent of the time, it's actually due to user error (sorry, user). Even the heaviest of matte foundations can still look soft and natural, as long as you correctly prep and hydrate your skin with a good moisturizer.

Apply From the Center and Move Outward

Only apply foundation where it’s really necessary. Start in the center of the face, on the apples of the cheeks, and slowly blend out.  Another key part of the face is the area around the mouth, which is prone to yellow undertones and shadows. To ensure the foundation looks as natural as possible, skip the bridge of the nose—let freckles show through for those who have them—and the corners of the nostrils, so the pigment doesn’t cling to dry patches.

Don’t Paint, Buff
No matter what tool you’re using—a foundation brush, a BeautyBlender ($8.99 5 Pcs.) or your fingers—buff (or bounce, if you’re using a sponge) the foundation into your skin as opposed to “painting” it on to build coverage smoothly and avoid streakiness, says Park.

Strobe Wherever the Sun Hits
For dimension, blend highlighter into the high planes of the face that catch light naturally, such as the cheekbones, temples, and Cupid’s bow. 

Blot, Then Set
First, sop up excess oil with blotting papers. Then, look to a featherweight translucent powder—Shiseido’s Translucent Pressed Powder ($42 AMZ) is a favorite across the board—to seal in foundation and prevent unwanted sheen.

Use a brush to apply very lightly and only to the areas that get the most shine. The leftover luster is what will really drive home that second-skin guise. Silky smooth and even-toned, with just the right amount of lit-from-within dewiness, that's how you execute believably perfect skin.


Next up: Blush, Bronzer and Highligther. 

  • Blush is used to give you a sexy flushed cheek!
  • Bronzer is used to contour your face!
  • Highlighter is used to give your face a natural glow.

Get your glow on or fake a rosy tone by applying a little bronzer, blush, and/or highlighter. As far as bronzer and highlighter go, put them on areas where the sun would naturally hit your face (your forehead, nose, cheeks, and chin). When it comes to blush, apply some to the apples of your cheeks—and remember to smile while doing so!


So you know, if you buy from from a link on page, we get a small commission. And thank you.   

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