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Target and Ulta Beauty Join Partnership

Sonia OBrien

Posted on November 16 2020

Target + Ulta Beauty Partnership


Soon, you'll be able to cop Ulta Beauty at Target stores.   The two retailers announced an epic partnership that will begin in 2021 on Nov. 10.

Ulta Beauty will debut at more than 100 Target stores nationwide, with intentions to scale over time.

Called Ulta Beauty at Target, the concept store will feature a curated selection of leading and emerging brands, both online and in Target stores. The shop-in-shop will mirror the look of Ulta Beauty stores and cover 1,000 square feet of retail space located next to Target's existing beauty aisles.

The partnership aims to elevate and enhance Target's product offerings for beauty customers, allowing for growth for both retailers, Brian Cornell, Target chairman and CEO shared.

“Ulta Beauty at Target reflects further evolution in our omnichannel strategy, rooted in unlocking the potential of our physical and digital footprints, creating more seamless shopping opportunities for our loyal guests and continuing to lead the beauty industry. More than ever before, now is the time for innovation in retail,” said Mary Dillon, CEO, Ulta Beauty.  “This partnership is an amazing way to further reimagine guest experiences with a partner who shares our company values. We are thrilled to bring our beauty expertise, unparalleled assortment and digital innovation to life in a new channel to delight and deepen loyalty with our existing guests and introduce Ulta Beauty to new guests.”

Through the deal, Ulta will train Target staff as beauty consultants. Additionally, the company will take advantage of the department chain’s same-day services, such as delivery and curbside pickup.

“Think about an Ulta Beauty within Target, the look and feel of Ulta Beauty, with an elevated prestige image, where we’ll have a curated selection of brands that are emerging and established prestige brands across categories like makeup, skincare, haircare and fragrance.  Then, think about this as two retail leaders … coming together to delight guests and to provide great paths into the world of beauty,” Dillon said.

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